Built to make water quality visible
Just Measure was founded in 2018 by Dines Juhl Barsøe with a simple idea: Water quality should be understood continuously, not only through occasional manual samples.
Today, Just Measure develops monitoring systems for marine and surface water, groundwater and wastewater.
Using sensors, robotics, connected data, and AI-assisted analytics and reporting, giving decision-makers a clearer picture of what is happening in the water - while it is happening.
AI in our monitoring
The use of AI plays a big role in our monitoring of sensor performance.
We developed three tools:
SensQ bot
Ask about the actual performance of each sensor, BOOI, electronics and connectivity.
AI Resumé
One click after logging in to SensQ gives a quick overview of each sensor parameter.
AI environmental report
Reports on water quality measured by our devices and from other publicly accessible sources.
Vision
A world where clean water is protected through continuous, real-time insight — making the invisible visible so that people, industries and ecosystems can thrive.
Mission
We provide continuous water-quality monitoring across marine, surface water, groundwater and wastewater using connected sensing technology and digital tools.
Impact
Our monitoring helps organisations detect changes earlier, understand what is happening in the water, and make better-informed decisions before problems become more severe.
6 people. One mission.
Our team is united by a commitment to cleaner water.
Dines Juhl Barsøe
Founder & Partner
The visionary behind Just Measure. Water-tech entrepreneur and IoT pioneer.
Kristoffer Kokholm
Sales
Matches clients with the right monitoring setup.
Per Axelgaard
CTO
Calibrates and deploys equipment in the field. 12+ years in the environmental industry.
Lotta Anttonen
Production Technician
Electronics manufacturing, troubleshooting and testing, product development, maintenance prevention.
Bjarne Pedersen
Chief Engineer
Designs and maintains the field hardware. Marine & industrial control systems specialist.
Mikkel Ploug
Investor & Advisor
Strategic investment and business development.
Extended Team
Specialist skills that support every project.